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As NFL Commissioner Roger Goodell called the names of prospects last week, lives were instantly changed in more ways than one.
From a financial perspective, it’s a massive payday, especially for those first-rounders. And being smart with the millions of dollars that are guaranteed for those top prospects is preached all around the league.
One of those players is Jeremiyah Love, the Arizona Cardinals’ No. 3 overall pick who will be the highest-paid running back in the NFL before he even takes a snap. He gets a fully guaranteed $53 million over four years with his draft slot, and the Cardinals can exercise a fifth-year option as well.
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It’s a common question for prospects to answer: what will be their first purchase after the draft? Love, though, had other things in mind, at least with his NFL game checks he’ll be getting.
“I’m not spending any of my NFL checks,” Love said to BRGridiron. “All that money, my financial advisor’s going to take care of all of that. I don’t know about it, it ain’t my job. It’s going to be there making more and more money.”
CARDINALS HAD TO DELAY DRAFTING JEREMIYAH LOVE BECAUSE THEY HAD A WRONG PHONE NUMBER
Instead, Love said he would spend his endorsement money during his career. Even then, he isn’t thinking about a lavish lifestyle for himself.
“First thing I might buy with my marketing money is a house for my parents, car for my dad,” he explained. “Shoot, I’m gonna put myself last. I’m going to take care of my family first.”

It’s quite the answer from Love, and after hearing sentiments from coaches and teammates alike, it’s something he’s been looking forward to doing.
In the video, BRGridiron asked other prospects who heard their names called in the first round the same question. Players like Philadelphia Eagles receiver Makai Lemon were also thinking about his parents, looking forward to purchasing a house for them, while others like Los Angeles Rams quarterback Ty Simpson and Chicago Bears safety Dillon Thieneman were thinking about some new wheels.
Of course, it’s their money to spend now, but being first-rounders usually leads to numerous marketing opportunities with big paydays as well.

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Perhaps the prospects can follow in Love’s steps in that regard. Either way, the dream of playing in the NFL comes with the dream of potential generational wealth.
These players earned it, and Love is making sure he’s being smart with it.
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